Manager, Brand Strategy (Factor)

HelloFresh

• КомпанияHelloFresh
• СтранаКанада
• АдресToronto, Ontario, Canada

Описание

S'more about the team

Join the Factor meals brand at a pivotal moment of growth. As one of Canada’s fastest growing and largest ready-to-eat meal brands, Factor is changing the way Canadians think about convenient, nutritious food. We’re looking for an experienced Brand Manager who’s ready to make a meaningful impact. You’ll play a key role in shaping the next chapter of the brand in Canada—working across bold campaigns, cultural moments and high profile partnerships to make Factor a household name.

Lettuce share what this role will be responsible for

• Own the local market positioning and key messages for the Factor Meals brand, leveraging local insights and market context to translate the global positioning for local relevance and impact.
• Define the strategy for how Canada goes to market amongst emerging trends in the food and health & wellness space guiding the organization how the brand plays in the context of messaging, partnerships, and retail media.
• Own the marketing campaign calendar in Canada including planning and developing both high impact local campaigns and partnering with central teams to scale global campaigns and marketing assets where there is a strong fit.
• Be the champion for Canada in a matrixed global/local model influencing strategies, campaigns, and resourcing for local needs based on key insights, market nuances, and local performance
• Own the product marketing strategy and plan to drive product education, build awareness and trial of new…

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